With the release of the iPad, computer and communications professionals are finally seeing the possibility to reinvent themselves, to offer access to their content in a way that is not sequential or through feeds.
The iPhone had already changed our interactions with screens; touch functionality became easy to use and fun.
The iPad now plays with new dimensions.

Video is enlarged to a decent format and outside links finally surpass hypertext.
Interface designers seek to reassure – they praise the size of the screen and what it entails: the ability to turn pages, an experience similar to reading papers, and the natural feeling of holding an object that, because of its size, feels like a magazine or a nice book. But the tool itself will elicit new, fuller, more varied movements, many of which have yet to be thought of, and will bring about a whole new experience.

That is where design and designers come in: to visualise new functionalities and features corresponding to the ad hoc movements; to invent new logics for circulating and appropriating images, text, sound and videos; to design different narrative systems; to reconcile the magic of all possibilities and the functional ergonomics; and to use and even bypass technology while aiming for universal understanding. These are the domains that our professions should claim and appropriate.

Now is the time for us to take over; standards are becoming established more and more quickly.

At Étapes, because we are aware of the promise of the future and always in development, we are adapting ourselves to your needs by launching our new iPhone application (see the pages to follow). The app is free and also one of the first in the world of visual culture to offer a calendar, news and breaking stories on a daily basis. It’s an app to be used without moderation.